With more and more international artists holding music concerts, fans must always be prepared for ticket wars, entering the battlefield of fighting for tickets online. Are you one of them?
Either because of the euphoria after overcoming social restrictions due to the COVID-19 pandemic that has occurred since 2019, lately many concerts from major artists such as musicians, bands, groups, and singers have sold out very quickly. For example, the first day of ticket sales for the South Korean girl group Blackpink’s concert on November 11, 2022 at Ticket.com was immediately sold out in no less than 15 minutes, even though the concert itself was held on March 11, 2023.
Of course the incident was surprising, considering that Gelora Bung Karno, which was the venue for the concert, was able to accommodate 77 thousand spectators. The news that Blackpink concert tickets sold out on the first day was confirmed by the girl group’s Twitter fandom account.
What makes a little frown, the price of Blackpink concert tickets is quite expensive. The cheapest ticket price, Cat 4, is priced at Rp1.350.000 and the most expensive, VIP Rp3.800.000. Baca juga:Tren Tiket War Demi Bisa Nonton Konser Kpop di Indonesia
Saya pikir fenomena ini hanya terjadi di genre Kpop saja yang memang saat ini sedang booming, ternyata untuk konser band indie rock seperti Artic Monkeys juga memiliki fenomena yang sama persis ketika presale tiketnya digelar pada 12 Desember 2022. It didn’t take more than 5 minutes, I lost the ticket war presale.
Annoyed? Of course, especially since the band’s concert will only be held on March 16, 2023. Saya sendiri sempat ngedumel dalam hati. “Do Artic Monkeys have fans as fanatical as Blackpink?”
I really don’t know in detail how many presale tickets for the Artic Monkeys music concert held by the committee. But for sure, my defeat in the ticket war was partly due to: internet quality.
Cara Kerja Penjualan Tiket Online yang Memicu Ticket War
Actually, the ticket war phenomenon has started since several music concerts introduced online ticket sales. Previously, ticket sales were made offline to several officially appointed ticket boxes, such as the legendary Mrs Dibyo.
In comparison to two concerts of the same artist, Morrissey in 2012 and 2016, there is a stark difference. When it came to selling tickets for Morrissey’s first concert in Jakarta, I had to come alone and queue at the ticket box whose location had been appointed by the organizers.
In 2016, when music concert ticket sales were introduced to the online system, I didn’t have to bother going to a particular venue. Just sitting at my desk, I can order it online.
Both offline and online ticket sales systems still apply the same thing, namely “first come, first served”. It’s just that one requires the speed of physical presence, the other online can be done anywhere.
“The ticket war phenomenon has started since several music concerts introduced online ticket sales. Previously, ticket sales were made offline to several officially appointed ticket boxes, such as the legendary Mrs Dibyo..”
Chandra Wirawan
Dalam memantik hype, biasanya pihak penyelenggara melakukan penjualan tiket early bird atau presale yang digelar beberapa hari bahwa hingga beberapa bulan sebelum konser musik digelar. Berdasarkan informasi yang dikutip dari Ticketmaster, platform penjualan tiket terbesar di dunia, Jumat (12/5/2023), promotor atau pihak penyelenggara memang melakukan presale secara online demi tujuan tertentu.
“Occasionally there are some event ticket sales available for purchase via the internet prior to general sale. Presale biasanya dijual dari jatah kursi dan tidak mencerminkan ketersediaan yang sama selama penjualan untuk umum. This system gives people an exclusive advantage to compete for available seats,” demikian bunyi pernyataan Ticketmaster mengenai presale.
Now, this is what triggers the ticket war, where people compete to be the first to get tickets to music concerts from their favorite artists. In addition, the purchase of presale tickets is also a guarantee of peace of mind from the availability of subsequent ticket sales that may be increasingly limited.
When online ticket sales are about to open, the platforms that open this service have certainly made various anticipations to allow the media to sell tickets online “war” that they present can run smoothly without significant technical glitches. What the anticipation looks like?
Blog Uqcodewall yang membahas tentang sofware engineering sedikit mengilustrasikan bagaimana “kitchen” Ticketmaster anticipates online ticket sales. It’s just that this illustration is more aimed at selling bioskip tickets online, but it can be a reference for several events such as music concerts.
For online ticket sales that consume 1KB of data capacity, he said about 73GB of storage is needed per year. This assumption is based on the illustration that 20% of the 20 thousand cities in the United States have 10 cinemas with 5 theaters each with an average capacity of 50 people.
In total, the capacity of movie theaters in the United States can accommodate as many as 200,000 people. Of course, this calculation is if the number of cities recorded is 4.000 cities or 20% of the 20,000 cities.
If it is calculated that the average movie theater only fulfills 20% of the maximum ticket sales, then the income for a day is around US$200 thousand for the price of US$10 per ticket. In total, if calculated per year, sales reached US$73 million.
Furthermore, assuming each query is read in 100 milliseconds and a single database thread processes 10 read requests per second, a 24-core server can run 100 threads per database. So one database server must be able to process 1.000 requests in parallel and need 3 database servers for additional redundancy.
“The process will then determine the earliest user in the queue who will become satisfied once there is a set seat available. Prosesnya bisa menggunakan konstruksi cache terdistribusi untuk menentukan peringkat (urutan berbasis waktu), di mana pengguna ditambahkan ke dalam set,” so wrote the blog.
Sementara itu, menurut Magdalena Payeras-Capella, associate professor University of Balearic Island, secara umum penjualan tiket online atau e-tiket memiliki tiga aktor utama di belakangnya, yakni:
- User: The owner of the e-ticket issued by the system, in this case is the promoter or event organizer who holds the ticket sales.
- Issuer: The issuer, intermediary or provider of an online ticketing service that issues any category of ticket as registered by the service provider and requested by the user.
- Service Provider: Registers services and systems and is able to validate any user-provided tickets.
“Fortunately, the evolution of computing power and small but powerful computing devices such as single-board computers and powerful mobile devices allows the development of systems capable of meeting the needs of e-ticket systems without the need for large investments and minimizing the involvement of third parties. This will make it easier to access the e-ticket system to smaller providers,” urainya seperti dalam penelitian yang bertajuk Backend for a Ticketing System.
How to Win a Music Concert Ticket War
As people who want to go to music concerts to watch their favorite artists, who doesn’t want to win a ticket war? Here are some tips to try:
- Remember the date when online ticket sales start. Before fighting a media ticket war, of course, you have to know when to standby and when to stay alert “bloody”. Tidak ada salah standby 10 menit sebelum waktu yang sudah ditentukan.
- Know the price and the desired category or section. That way, when online ticket sales open, there is no need to be confused about choosing what you want.
- Make sure your digital wallet balance, credit card limit, or savings balance is in a safe position. So that there are no cases of lack of funds during the online ticket purchase process.
- Install certain promoter-suggested apps (if any) at least one day before online ticket sales open. Don’t waste your time by installing the app on the day.
- Log in to the online ticket sales page or app early. So when the sale starts, you can immediately make a transaction.
- It is likely that the online ticket service provider’s server will be down, making it inaccessible. This is out of the buyer’s hands, but it’s a good idea to refresh the app or website multiple times to get a better chance of getting to the old ticket purchase.
- Make sure your internet connection is secure. Don’t let all the preparations you make go to waste just because the internet network is slow. It is undeniable that the internet is the most important point of the entire online ticket purchasing process.
For this last point, you should take advantage of fixed broadband internet networks that are more stable than cellular networks for the success of your ticket war. This is because the internet network is dedicated to one specific point, unlike cellular which is divided into zones.
For example, IndiHome’s fixed broadband internet network is claimed to be increasing internet capacity. This is as expressed by E. Kurniawan, VP Marketing Management Telkom through an official statement quoted by Gizmologi.
“Broadly speaking, by 2023, our customers will enjoy speeds of at least 40 Mbps to 300 Mbps at relatively economical prices,” He said.
In addition, it also ensures that IndiHome’s internet speed will increase over time in line with the increasing trend of internet usage. Based on his data, the use of fiber optic networks reaches 60 petabytes or 60 million gygabytes every day with 183 million connected devices.
“In addition to increasing internet speeds nationwide, IndiHome also strives to achieve 100% internet penetration in Indonesia. IndiHome currently covers 499 out of 514 Indonesian cities/regencies or 97% nationwide,” claim E. Kurniawan.
Now, with all the preparations, including a reliable internet network, are you ready to win the ticket war for your favorite artist’s music concert?
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