Jakarta, Gizmology – Today (26/5/2025), Telkomsel is exactly 30 years old. Marking the three-decade milestone, the cellular operator owned by Telkom Indonesia and Singtel Singapore officially launched the return of SIMPATI.
See also: Telkomsel: After-Sales Service Trends Increasingly Digital, Veronika Adopts ChatGPT
The brand was previously known as the first prepaid card in Asia that has become an icon of connectivity for millions of customers since 1997. However, on June 18, 2021, the simPATI card was merged with Kartu As and Telkomsel LOOP to become Telkomsel PraBayar, along with the launch of Telkomsel's new logo.
The revival of SIMPATI is inseparable from the response of customers who still cannot "move on" from the brand with a brand that has become attached. "On this 30th anniversary moment, we present the evolution of the SIMPATI brand, whose name continues to stick in the minds and hearts of customers. We now present SIMPATI with choices that increasingly follow the development of customer needs," said Telkomsel President Director, Nugroho when reintroducing SIMPATI today at Telkomsel Smart Office, South Jakarta.
Further explained, the company continues to provide innovative and superior connectivity, services, and solutions to empower the community. Including through the leading and widest 5G network operating with more than 3.000 BTS in 56 cities/regencies. Telkomsel currently reaches industrial, residential, educational, and tourism areas, and is connected contiguously in a number of urban areas, with the implementation of Artificial Intelligence (AI) Autonomous Network in various operational lines.
Evolution of the SIMPATI Brand
SIMPATI is the first prepaid card in Asia that has become an icon of connectivity for millions of customers since 1997. Carrying the concept of a new digital experience #BestForYou, SIMPATI now offers a variety of digital lifestyle benefits and is the official opener of the “30 Years, 30 Surprises” celebration series with up to 30 promos and special offers that will roll for 30 days.
Nugroho added, since May 26, 1995, starting from the first BTS in Batam until now becoming a market leader, customer trust has ignited our spirit to continue to provide the best, earnestly, with a sincere intention to serve selflessly.
After kartuHALO in 1995, two years later Telkomsel launched simPATI in 1997 to open affordable, practical, and flexible communication access for millions of people, from Sabang to Merauke. simPATI pioneered the trend of prepaid telecommunications in Indonesia through credit transfer features, personal ringback tones (NSP), and variants such as simPATI Nusantara, simPATI LOOP, and simPATI Jitu – building an emotional bond that has been rooted in the hearts of customers for a quarter of a century.
Telkomsel Prepaid has evolved into “SIMPATI”, the leading brand of prepaid cellular services that gives customers the freedom to choose 1 of 24 benefits that are most relevant to their digital lifestyle, supported by Telkomsel's leading and widest 4G/LTE and Hyper 5G networks.
SIMPATI Prepaid Card Price with 24 Lifestyle Benefit Options
SIMPATI starter pack is available for Rp35 thousand, including a basic quota of 3 GB for 30 days. 1 of 24 choices of digital lifestyle benefits that customers are free to choose themselves through the MyTelkomsel application:
- SIMPATI Watch – Access YouTube Premium, Disney+ Hotstar, Prime Video, VIU, or WeTV
- SIMPATI Shopping – Gopay, Gojek, or Zalora shopping vouchers
- SIMPATI GameOn – Mobile Legends Diamonds, Free Fire, MajaMojo Vouchers, or Priority Network
- SIMPATI Music – Quota for VNSP, LangitMusik, or Noice
- SIMPATI Pintar – Access Perplexity Pro, OWDI, Ilmupedia Tryout, Travel Buddy, or Fita
- SIMPATI Safe – Small Protection Service, Safe Browsing, Norton Mobile Security, or Trend Micro Mobile Security
Customers can change their main benefits every month at no additional cost, providing maximum flexibility according to their evolving needs. All existing Telkomsel Prepaid and Telkomsel Lite customers automatically switch to SIMPATI without having to change cards or re-register. The SIMPATI top-up package includes the freedom to choose 1 of dozens of digital lifestyle benefits.
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