MThis year's pandemic has had a major impact on human life. There has been an adaptation of new habits where people spend more time doing activities at home, whether working, studying, or enjoying entertainment. So it requires capable devices and connectivity.
This condition is considered to be the momentum of a new era of digital telco in Indonesia. by.U as the first digital provider in Indonesia strive to meet customer internet needs by best internet network 4G LTE Telkomsel at an affordable price. They present a program Daily Profit Promo.
The program lasted for 1 month since its launch on November 7, 2020. This program is to help generation Z and millennials to continue to be able to access information optimally in this pandemic era. by.U consistently presents innovative service features that are tailored to the digital lifestyle needs of its customers, especially the youth segment.
Daily Profit Promo by.U
Realizing the increasing need for internet during PSBB (Large-Scale Social Restrictions), by.U presents the Cuan Setiap Hari promo with a variety of offers that change every day. Old and new customers can enjoy this promo through the by.U application.
Riko Ringgoanto, Growth Lead by.U explained that based on user data analysis, by.U found that there are 2 types of customers. Some prefer to buy quota-based internet packages and some buy packages based on internet speed. "Therefore, we present these 2 types of internet packages to meet the needs of all by.U users," said Riko.
Further explained, by.U is here to fill the needs of Gen Z by providing quality internet speed with various price package offers that are very pocket-friendly. So customers don't need to bother choosing anymore because by.U can adjust their needs and budget.
Meanwhile, Reinhard Giofan Pardede, Digital Marketing Strategist by.U said that customers benefit greatly from the Daily Cuan Promo program. "This is in line with the hopes of by.U which wants to provide quality internet access but is also more economical. So even from home, customers can still enjoy their days and remain productive to study, work, and communicate," he added.
by.U Users Increase 3x
Since the pandemic, by.U has recorded a 3-fold increase in the number of internet users. This is also followed by the same increase of 300% for the number of by.U users. From this data alone, it is clear evidence that young people, especially Gen Z, are increasingly attached to digital in their daily lives. This generation always does all activities online, be it for studying, working, to activities such as gaming, using social media, and others.
With the dominance of customers from the Gen Z segment, by.U always accommodates its digital application-based services by providing an end-to-end digital experience for all telecommunication needs of Gen Z who are digital natives. They are given the freedom to choose a quota package that can be customized more personally according to their needs so that they feel like they are in full control.
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