Jakarta, Gizmologi – XLSmart was finally inaugurated along with showing its new logo and future targets. XLSmart is a combination of telecommunications entities PT XL Axiata Tbk, PT Smartfren Telecom Tbk, and PT Smart Telecom.
"The formation of XLSmart is an important step in realizing our goal of connecting every Indonesian for a better life," said XLSmart President Director and CEO, Rajeev Sethi, at the XL Axiata and Smartfren Merger Process Development Press Conference, South Jakarta, Thursday (17/4).
The company is ready to redefine connectivity, drive innovation, and enhance its customer experience across Indonesia. The company's vision is to be a leader in Indonesia's digital transformation.
Also Read: XLSMART Lets 900MHz Spectrum Be Taken Over by Government, Focuses on AI & 5G
XLSmart New Logo and Target for Customers in 2027
The new board of directors and board of commissioners announced in March are now in place. The company said the structure demonstrates a commitment to balanced governance, customer-centric decision-making and innovation based on long-term goals.
With a combined market share of 25%, projected proforma revenue of Rp45,8 trillion, and a customer base of over 94,5 million, XLSmart aims to be the most loved company in Indonesia by 2027.
“Our focus remains the same and very clear, the customer,” said Rajeev.
"We will continue to operate our flagship brands to serve mobile and home broadband customers through XL, AXIS, and Smartfren as well as MSME and corporate customers through XLSMART for Business—while improving service quality, expanding coverage, and delivering a smarter and more integrated digital experience," he continued.
He also emphasized that the company will provide good service in big cities and remote areas. In addition to showing its targets, the company also showed its latest identity or logo.
This logo shows a strong reflection of the company’s ambition and commitment. The main visual sign of the brand is the “Infinity World” logogram, which symbolizes limitless connectivity and endless opportunities.
“The Infinity World logogram reflects our belief in limitless progress. Together with our customers, employees and partners, we are leading the acceleration towards a smarter and more connected nation,” said Rajeev.
This symbol is expected to be a dynamic gateway to new possibilities. Then, the company also has the tagline "Together, Moving Without Limits".
The tagline was created because of the spirit of the merger of the three companies. In addition, it is an invitation for customers, communities, and partners to move forward together as one. The brand's personality is bold, thoughtful, collaborative, and empowering, manifested through dynamic design and purpose-driven messaging.
"This new identity not only reflects who we are, but also what we want to build, namely a developing and superior Indonesia in the digital era," explained Rajeev.
As part of its new corporate identity, XLSmart introduces its latest digital presence. Customers can follow the latest developments about the company, products, and services through the official website [www.xlsmart.co.id], as well as X social media [xlsmart_id].
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