Although the range of 4G LTE services increasingly widespread, but the number of users is still relatively little. For example, in Telkomsel at this time there have been about 30 million 4G LTE devices. But the users who actually using the fourth generation of mobile services around 12 million. A variety of ways to increase the number of users, one of which is through 4G LTE smartphone bundle program.
Onang Prihadi, Vice President of Prepaid Marketing Telkomsel said, bundle program so far is quite effective in improving the growth of 4G LTE subscriber. Moreover, with the increasing number of devices on the market, providing more options for customers.
To provide good quality of service to consumers, companies are always looking for partners who are also committed to developing the products with the best quality. This time, Telkomsel partnered with Qualcomm and Asus to roll out the program bundling smartphone 4G LTE.
“The cooperation with ASUS as the leading manufacturer devices, delivering 4G LTE smartphone bundle that have been equipped with fast and stable internet service with a large quota from Telkomsel. It is our hope to continue to accelerate the adoption of 4G LTE to the wider community,” said Onang Prihadi.
On 4G LTE smartphone bundle program, Asus provides the three affordable products for every segment of users. Ranging from ASUS ZenFone 3 ZE552KL, ASUS ZenFone 3 ZC551KL, and ZenFone Go ZB500KL.
Asus ZenFone 3 ZE552KL powered by the Snapdragon 625 with 4GB RAM, 64GB storage, full HD resolution 1920×1080, coated by Corning Gorilla Glass with the contours of the 2.5 D on the front and the rear, which is marketed with a price of IDR 5.099.000 (around USD 450).
Meanwhile, Asus Zenfone 3 Max ZC553KL powered by a Snapdragon 430 with 3GB RAM, 32GB storage, with external memory up to 128GB, 16MP rear camera, f/2.0 aperture as well as the laser autofocus that can shoot in a time of 0.03 seconds, with the price of IDR 3.099.000 (around USD 250).
The third product is targeted low-end market, Zenfone GO ZB500KL powered by a Snapdragon 410 with a 5-inch screen 1280×720 HD, 2GB RAM, and two SIM card slots, with the price of IDR 1,399,000,00 (around USD 100).
On 4G LTE smartphone bundling program, Telkomsel has prepared a package of data quota 14GB per month at a price of IDR 59.000,00 for up to 12 months which was equipped with a subscription video streaming free of HOOQ and Viu. In addition, it also provides cashback IDR 500.000,00 to the first of 500 buyers of Asus Zenfone 3 who buy the devices in 20 GraPARI in Jabotabek and West Java.
The third variant of the device provided has undergone a series of trials in the field or in the laboratory. The results of this test showed that the smartphone with LTE modem by Qualcomm Snapdragon produce better 4G LTE performance on various indicators. In addition, it shows advantages in terms of the performance of the radio frequency, the range (coverage) that is better with higher capacity, as well as the failure rate of the call (drop calls) a little more.