Jakarta, Gizmologi – On April 13, HUAWEI CLOUD joined hands with the Indonesia Cyber Media Association (AMSI) to hold the Huawei Cloud Media & Entertainment CXO Summit.
At the event, HUAWEI CLOUD shared best practices and global experience in cloud technology, driving innovation and growth in media and entertainment. Three aspects were utilized: increased efficiency, enhanced experience, and new models, resulting in expanded opportunities for productivity and business growth within the industry.
The media and entertainment industry has moved from print and TV to the PC and mobile Internet and is now entering the 3D Internet era after over a century. The media and entertainment industry is undergoing significant changes in this era. More content is competing for attention across all media platforms, leading to intense traffic competition.
On the other hand, end users are increasingly looking for ultra-HD and low-latency experiences; In addition, innovative experiences such as virtual shooting, AIGC, metaverse, and virtual human are emerging one after another. For the media and entertainment industry, whoever can form a competitive advantage in the above three aspects is likely to win a larger market share.
Cloud transformation is a sword for enterprises to make breakthroughs and open up markets. Choosing the right cloud vendors and services is crucial for enhancing content production efficiency, increasing content dissemination speed, and promoting innovation, which are all key factors in expanding enterprise growth and market reach.
HUAWEI CLOUD proposes the E3 model to accelerate the growth of the media industry.
In the age of 3D internet, HUAWEI CLOUD presents the E3 model – New Efficiency, New Experience, and New Evolution to assist media and entertainment companies enhance their material shooting, video production, and content distribution processes in accordance with business needs. This not only helps enterprises reduce costs and improve efficiency through digitalization and cloudification, but also provides solid support for enterprises to enhance market competitiveness.
To facilitate the high-quality development of the global media industry, HUAWEI CLOUD and partners have jointly built MetaStudio, a one-stop on cloud digital content production line, migrating the video production processes, such as composition, editing, modeling, binding, driving, and rendering, to the cloud. It provides a one-click work platform that is easy to operate, and realizes the whole process automation through AI.
As the metaverse gains popularity, tech and entertainment companies are creating their own digital content, boosting their popularity in the entertainment and content industries. However, the traditional virtual human production costs millions of dollars and a few months, and the digital human production often lacks scene-based, anthropomorphic interaction.
HUAWEI CLOUD MetaStudio solves these problems. Users can use the virtual human rapid generation service, just upload photos and wait 5 seconds, the system can quickly model 3D virtual human, and accepts personalized facial adjustment. For the “realistic virtual human service”, MetaStudio scans real people 360 degrees using light cages to create basic models in 10 minutes and AI texture completion algorithms color the models in 1 hour.
At the same time, the platform has more than 1000 high-precision realistic materials, which can automatically match hair, eyes, and eyebrows based on multidimensional features. Finally, with manual refinement, the virtual human with high quality is created. The whole production cycle is shortened from 2-3 months to less than 7 days. After it’s generated, user can also use the “virtual human video production” service with AI to drive the virtual human video by entering text in the system. In addition, user can set different emotions for different scenarios. Currently, the low-cost, fast-generation, and high-quality HUAWEI CLOUD virtual human has been applied to many fields such as live broadcast, newscasts, movies, and variety shows.
New Experience: Smooth Access and Ultra-Low Latency Bring Excellent Experience
In Indonesia, most media services are presented as a platform that integrates articles, pictures, and videos, and has PC-end websites and mobile apps. These media outlets crave sensational news that generates a lot of traffic quickly, but the ensuing concerns cannot be ignored.Peak traffic will cause great pressure on the servers, causing user access suspended or even cannot be accessed, resulting in user dissatisfaction or even loss.
From static to dynamic, from plane to video is the trend of global media development. Based on this, HUAWEI CLOUD provides a one-stop OTT media solution. For instance, HUAWEI CLOUD offers Low Latency Live (LLL) service in the live broadcast field. This reduces the E2E latency to under 800ms and the first frame latency to less than 400ms. Additionally, it improves the live broadcast stability.This improves users’ viewing experience and ultimately facilitates the business growth of media enterprises.
New Evolution: Open a New Horizon of Media and Entertainment Growth
Since the development of the Internet, the fruits of scientific and technological progress have been gradually applied to businesses and people’s livelihoods. Live e-commerce, AR/VR, and metaverse have entered the public’s vision. In the media and entertainment industry, how to convert traffic into revenue is the most important concern for enterprises. Now is a good time to open up business boundaries, explore new business models, and realize traffic monetization and business growth. Based on its global experience, HUAWEI CLOUD can bring technologies, services, and advanced practices to enterprises in this process.
Media entertainment plus e-commerce, live e-commerce emerged. In this business scenario, anchor reward, live shopping, and online store in the live platform jointly build a new mode of traffic monetization. A video and live app opted for Huawei Cloud’s live solutions. After launching a new live e-commerce mode, its daily active users rose to 350 million, up by 18.5% from the previous quarter, with a quarterly GMV of US$27.8 billion, up by 31.5%.
Media entertainment plus metaverse, realizing the business possibility of virtual world. According to PricewaterhouseCoopers, virtual reality is the fastest growing segment of the media industry in 2022. In China, some Satellite TV stations have already launched their own metaverse, which combines virtual social networking, content browsing, and game experience. This has helped attract many users and realize profits through NFT, metaverse concerts and other forms.
HUAWEI CLOUD provides direction guidance, technical support, and end-to-end services behind these business successes.
Join hands with HUAWEI CLOUD to achieve new growth in the new era
As digitalization becomes more prevalent in daily life, the media and entertainment industry is poised for a new phase of growth, marked by digitalization, cloud utilization, and metaverse development.As a technical force in the media and entertainment industry, HUAWEI CLOUD will continue to deepen the industry and explore its technical fields, in order to meet the real needs of media and entertainment enterprises, such as content production, content dissemination, and service iteration. With the E3 model, HUAWEI CLOUD is willing to help Indonesia’s media and entertainment industry unleash productivity and explore new business growth opportunities.