A report from IDC last week stated that global smartphone shipments declined during the second quarter of 2023. However, there is an increase in interest in flagship smartphones.
The Market Pulse service from Counterpoint has also published a report in line with this. They stated that the global smartphone market experienced a decline of 8 percent YoY and 5 percent QoQ during April to June 2023.
This report signifies that the global smartphone market declined for eight consecutive quarters of year-on-year declines. According to data from Counterpoint, all markets experienced a decline in smartphone sales.
The most significant decline occurred in several developed countries such as the United States, Western Europe and Japan with double-digit declines. By contrast, China, India, the Middle East and Africa saw smaller declines in the shipping category.
This is allegedly due to longer replacement cycles, convergence of innovation and increased demand for updated devices. In the second quarter of 2023, Samsung leads the market with a 22 percent share of the Galaxy A Series. Then, followed by Apple with a share of 17 percent, Xiaomi is in third place with a share of 12 percent, while OPPO and Vivo are in fourth and fifth positions.
Meanwhile, all OEMs experienced negative growth from year to year. Like Vivo saw a 17 percent drop, Samsung and Xiaomi dropped 12 percent. Meanwhile, Apple and OPPO experienced the lowest decline in terms of growth with 2 and 3 percent respectively.
Nevertheless, the flagship series smartphones are even more in demand. Nearly 20 percent of smartphones in this category have been sold. This is because consumers tend to look for smartphones with a superior experience and accessible financing options. Apple capitalized on this trend and posted 50% YoY growth in India.