Jakarta, Gizmologi – During the pandemic, many Indonesians have had to adapt to new habits, from work to learning from home. Google noted that the Indonesian people have been able to adapt to digital, this can be seen by the increase in internet users since 2021.
“In 2021, the movement of Indonesian people or consumers to digital will continue. More and more people are using online to access services that are not available because of PPKM,” said Yolanda Sastra, Head of Ads Marketing at Google Indonesia, Tuesday (22/2/2022).
Furthermore, Yolanda explained that last year there were 21 million new internet users, some of whom were not from big cities in Indonesia. “Most of them are from non-metro areas. The new users say they will continue to stay digital.”
From these developments, Google Indonesia sees that the Indonesian people have started to adapt to a hybrid lifestyle. This can also be seen from several searches with the highest increase during 2021.
“Like Vitamin D for children, quarantine in Indonesia, then lip serum. Maybe because they rarely leave the house, consumers care more about lip moisture than color. Then there are virtual showrooms and games like Among Us,” explained Yolanda.
What New Internet Users Are Looking For in Indonesia
In the latest report, Google also revealed that beauty and self-care rose 133% for “ceramides” and more than 30-fold for “bakuchiol”. Men’s grooming also saw an increase in searches for “male serum” by 57% and “fashion wash man” by 62%
The financial sector also experienced an increase in searches, for example, “learning investment” by 83% and “investment application” by 70%. Meanwhile, “plant-based” food and beverages rose 233% and “low-fat milk” by 69%.
Media and entertainment searches such as “mabar online” or play the game together rose by 70%, “video game walkthrough” increased by 30%, and topics related to e-sports competitions by 200%. Then the technology sector “mobile recommendations” rose by 38 percent and “electronic recommendations” rose 78%.
Lastly, increased searches also occurred in the transportation and travel sector for “electric cars” or electric cars by 54%, “car emissions” by 85%, and “environmentally friendly vehicles” by 230%.
“2021 is a year to adapt to the changes that are taking place and to re-evaluate what is important to us as individuals and as inhabitants of the earth,” said Yolanda.
“Indonesians open Google to search or seek ideas and inspiration, but also to understand the changes and challenges that the pandemic presents. This report can really help brands and marketers identify the key shifts in consumer behavior and what to look for in the future,” sAdityhe concluded.
The Indonesian version of this article can be read in Gizmologi.ID