Haier’s brand is still not familiar to smartphone users in Indonesia. The reason, this brand is better known for home appliance products such as washing machine, television, air conditioner, refrigerator. In fact, the actual manufacturer from China is already producing millions of smartphones in Indonesia. But not with its own brand, they make the phone for Smartfren Andromax. Now, Haier tried his luck to get into the open handset market through the debut of Haier Leisure L7.
To market the smartphone in Indonesia, Haier cooperates with Datascrip as the sole distributor. “In the beginning, Datascrip brings Haier Leisure L7, a sophisticated smartphone at an affordable price.Furthermore, Haier’s quality products will be released to meet the needs of Indonesian information and communication technology devices, said Sylvia Liongosari, Division Director of PT Datascrip during a press conference at Grand Hyatt, Jakarta (07/06).
Haier Leisure L7 Features & Specs
This smartphone comes with a trendy look with an ergonomic body curve and a body made of metal gives the impression of elegance. There are three color choices are gold, silver and gray. On the display, Haier pinned the 5.5″ touchscreen LCD screen with IPS technology with Full HD (1920 x 1080 pixels) JDI resolution that gives the user eye comfort.
Having already established an assembly plant in Indonesia, Haier has earned TKDN (local content regulation) certification to produce 4G LTE smartphones. In Haier Leisure L7, has supported the LTE network FDD (Frequency Division Duplex) and TDD (time division duplex). This makes Haier Leisure L7 supports all 4G LTE operators in Indonesia.
Haier Leisure L7 is equipped with features that are somewhat abundant for the price in its class. In the multimedia sector, has been supported with DTS Sound Effect speakers that can produce quality sound. Coupled with the presence of fingerprint ID to improve data security on the phone. Port charging and data transfer have also adopted the latest USB Type-C technology that offers faster data transfer.
For those who like to take pictures, there is a 13-megapixel camera with LED Flash behind it and a 5-megapixel resolution on the front for a selfie. It’s been enough to capture the moment.
To support everyday activities, Haier uses a 3000 mAh battery that is claimed to last for 35 hours for standard use and can last up to 12 hours for active use. The combination of JDI screens and the Octa-core processors makes this smartphone battery-saving. In addition, also supported by Quick Charge to speed up battery charging.
In the kitchen, the phone is equipped with Qualcomm Snapdragon 430 chipset with 64-bit Octa Core ARM Cortex A53 processor and 3GB RAM. Meanwhile, on the data storage, has been equipped with 32GB of internal memory. And to support the performance, Leisure L7 has been using the latest operating system Android Nougat 7.1.
This smartphone will be available in the market starting June 20, 2017, and preorder can be ordered at online stores Datascrip, Lazada, Elevenia, Dinomarket, Shoppe, and Blibli.com. Consumers who preorder will get a promo of OTF 16 GB flash disk for every purchase of Haier Leisure L7 during June 2017. Datascrip as the sole distributor of Haier mobile phone in Indonesia marketed Haier Leisure L7 for IDR 2,099,000.