Telkomsel Utilizes the Potential of Digital Advertising Through the ROLi Android App
Various ways to do the operator to increase the coffers of income. Apart from the main business of communication and data, operators also create various value-added services. One of them is mobile advertising. After previously released MyAds service, now a subsidiary of Telkom and SingTel launched ROLi, an Android-based digital advertising application.
The ROLi app provides many interesting features for getting information about promotions and ads. In addition, to attract more customers to use the application accompanied also with a variety of article content and provide opportunities to Telkomsel subscribers to enjoy additional data packages each month.
According to Vice President of Digital Advertising Telkomsel Harris Wijaya, as a platform, ROLi provides value-added and many benefits for customers and brands. “By using ROLi, Telkomsel’s subscribers can get promotions that match their interests and get additional data packets, SMS, phone and other benefits, while for brands, it can be a tool in reaching new markets and consumers more effectively and efficiently. Harris during a press conference in Senayan City, Jakarta (19/09/2017).
ROLi application is considered to help various brands and advertisers to get more appropriate segment target. As well as reaching wider new markets and new consumers through more effective and efficient systems and ways with Telkomsel’s subscriber network support, which amounts to more than 178 million
Further explained, the ROLi application implements the concept of Opt-in, a mechanism of approval to the customer to request permission regarding his / her acceptance of receiving info, advertisements, or offers. This application provides Lock Screen feature, where when the smartphone in idle or silent position, no longer the wallpaper look as usual.
Instead, customers can receive product and service info that match their interest and interest categories. Like culinary, business, gadgets, art, fashion, sports, football, health, entertainment, music, movies, automotive, and traveling.
To enjoy the benefits, customers need to register their active Telkomsel number and fill in the required personal data, such as name, e-mail address, and date of birth. Customers who download the ROLi app on the Play Store and enable the Lock Screen feature on an ongoing basis can enjoy additional data packets with a quota of 300 MB per month.
One of the advantages offered by ROLi is customization. With this feature, customers are given the freedom to manage promotional content and any information that can appear, whether on the lock screen feature or on other menu features available within the ROLi app. In addition, customers are also given the option to be able to display daily quotes, high-definition quality photos, and customer-owned photos on their device’s lock screen features.
Another advantage is the Coin feature, where customers can collect coins and exchange them with a variety of exciting prizes available within the ROLi app. Coins can be collected by customers by performing various activities within the ROLi application through its exciting features. In this initial phase of the prizes offered are in the form of data packets, SMS, and phone. In the future, a variety of more attractive prizes will be available.
In addition through Lock Screen, customers can also obtain information and other promotions from ROLi partners through the View Ads feature (Watch Ads). Meanwhile, in addition to the Customization and Coin feature, there are many other interesting features that make ROLi different from similar applications on the market, such as Surveys feature, Articles, News, Invite Friends, and more.
The reason this app is only available for Android is that the Google-made operating system is more dominating. Approximately 87.4% of the total smartphone in circulation using the Android operating system. On the other hand, there are other issues during iOS development. That does not allow third-party applications (3rd party) to customize the display lock screen. Though this became one of the selling points of ROLi applications.
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