Jakarta, Gizmologi — In the midst of a rapidly developing industry, Halodoc continues to uphold gender equality. The proportion of women in the company continues to increase, not only in strategic positions. This time, Halodoc officially appointed Felicia Kawilarang as Chief Marketing Officer (CMO).
This appointment also marks a new milestone in Halodoc’s journey. This 30-year-old woman becomes the youngest C-level in Halodoc’s current leadership structure. Previously, Felicia had been trusted to lead Halodoc’s marketing team as Vice President (VP) for the last five years.
“Felicia’s positive energy brings significant changes to the company. As VP Marketing, Felicia also played a big role in introducing the Halodoc telemedicine concept, which at that time was still not familiar to the public, until now Halodoc has been trusted by more than 20 million active users per month and serves the community to the regions, “said Jonathan Sudharta, CEO & Halodoc Co-Founder, in an official statement to Gizmologi.com.
During her five years as VP Marketing for Halodoc, a woman who graduated from Boston University, America, applies a leadership style that is open, flexible, and provides wide opportunities for teams to be creative, create new ideas and dare to make decisions.
“During the five years growing up with Halodoc, I challenged myself a lot to get out of my comfort zone and keep contributing positively. A career in the health technology industry, especially in the midst of this pandemic, is the most important learning moment in my life. Since the beginning of the pandemic, my team and I have had to be adaptive and innovative in managing marketing strategies that are balanced with preventive solutions so that more and more people make health a part of their lifestyle,” said Felicia Kawilarang.
As CMO, Felicia leads and collaborates with dozens of talents from various backgrounds which makes Halodoc’s Marketing Team even more solid in continuing its vision and mission to expand access to Halodoc utilization to all regions in Indonesia. Data-based marketing strategies will also be Felicia’s focus in the future, which is expected to increase health literacy in the community.
Support gender equality in the midst of industrial progress
Halodoc’s commitment to support gender equality is also manifested by various services and innovations dedicated to women, such as 1) Period Tracker, which allows users to record their menstrual periods to find out when they are fertile or detect changes in the menstrual cycle and their correlation with certain reproductive disorders/diseases since early, and 2) Bidanku, an application that helps midwives maximize their productivity to improve the quality of maternal and child health for better future generations.
In addition, currently Halodoc is also open to women’s leadership in various strategic and managerial positions. Halodoc’s commitment to gender diversity is also in line with Empower’s G20 agenda which supports the advancement of women’s leadership in the private sector to build an inclusive and equal world.
“Before joining Halodoc, I was involved in many lifestyle fields, including maternal and child health. So as a woman, I appreciate Halodoc’s consistent commitment in supporting the role of women both in the company, to various services designed specifically for women. I believe that a healthy generation begins with the role of a woman and her persistence in supporting the health of children and families later. In the future, I and the Halodoc team will continue this mission and passion, so that the presence of telehealth like Halodoc can help more women out there,” said Felicia.