Another foreign smartphone producer that has been attracted with the rapid growing of internet users in Indonesia. LUNA V Lite now becomes the prime selling smartphone product from South Korean producer, LUNA, to grab the national’s currently rampant smartphone market.
The fast growing of internet users in Indonesia is according to statistics from the Indonesian Internet Service Organizer Association or APJII. The fact has influenced the increased number of buyers of smartphones who want purchasing more advanced smartphones for fulfilling their various needs. Not only information, but also public want to access contents on entertainment, games and education. LUNA V Lite is expected to accommodate the wide needs.
Also read: Research: Indonesia Needs Laboratory of Internet of Things (IoT)
LUNA V Lite ‘sells’ specifications that are currently sought by market, such as full screen IPS HD+. While other producers sell smartphones with the technology at expensive prices, LUNA opts selling the pricey technology at much cheaper price. It can instead be enjoyed by consumers by buying LUNA V Lite with the ratio of 18:9 at very affordable price.
LUNA is able to set cheaper price as it decides to cut margin and optimizes its marketing operational cost. Thus, a lot of cost can be saved and be focused on products. LUNA V Lite is sold at relatively lower prices compared to its competitors.
“We don’t sell brand ambassador for consumers, but we really offer smartphones with beneficial and superior specifications for buyers,” said Suryadi Willim, Manager Marcomm LUNA Indonesia.
LUNA is ready to allocate investment fund amounting Rp1 trillion to win smartphone market in Indonesia. The company will use the fund, among of which, is to develop infrastructure, train human resources and improve its own products. LUNA hopes it will hold 20% of the overall smartphone market in Indonesia by three years.
Specifications of LUNA V Lite:
CPU FEATURES
CPU MT6737 Quad Core 1.3Ghz
GPU Mali T720 MP2 – 600 MHz
BATTERY
3000mAh – Fast Charging
Extreme Mode
MEMORY
RAM : 2 GB – LPDDR3 640 MHz
ROM : 16 GB
Ext Micro SD Up To 256 GB
DISPLAY
HD+ 1440 x 720 px
CONNECTIVITY
4G LTE
FDD : 700/850/900/1800/1900/2100
TDD : 1900/2300/2500/2600
3G WCDMA : 850/900/1900/2100
2G EDGE : 850/900/1800/1900
Wi-Fi, GPS, Bluetooth v 4.2 LE,
Dual SIM Dual Standby
CAMERA
Rear: 13 Mp camera Rear Flash
SAMSUNG – Apature f/2.0 –
1,12µm pixel size – ISOCELL – PDAF
DESIGN
148.3*71.76*8.1mm
Weight: TBD
Keys: 3, Volume and Power
Colour: Gold, Black, Bl
