All About MPWR, Indosat Ooredoo's Digital Lifestyle Telco Apps

The penetration of cellular subscribers in Indonesia has reached more than 345 million this year. This condition is saturated. So that telco continues to look for ways to acquire new customers. New opportunities were found through a digital application pioneered by By.u from Telkomsel. Then continued Smartfren Switch, Live.On XL Axiata and finally the MPWR from Indosat Ooredoo.

The last product mentioned above was officially launched early December this year. Alexander Christian, MPWR Spokesperson said, MPWR is a telco lifestyle brand that can meet the lifestyle needs of the digital generation by adopting the latest trends according to the wishes of the Indonesian people.

“MPWR does not segment users by how many pulses and internet quota packages, but we give full power to customers to be able to choose what they want according to their needs, preferences and aspirations,” said Alexander, when introducing MPWR virtually through YouTube channel.

MPWR as a digital lifestyle telco application

MPWR (read: Empower) is a Digital Lifestyle Telco Application in Indonesia that is here to provide an experience more than just having a new number. MPWR makes it easy to fulfill all your digital and lifestyle needs in one application. This includes getting promos according to your preferences, choosing data packages according to your needs, managing usage, and connecting customers with hundreds of favorite lifestyle brands.

To introduce this service to the public, previously the MPWR had carried out a viral #IniKekuatanKita campaign with various actions in thousands of compilation videos. Furthermore, at launch today, MPWR provides free internet packages for 3 months for 100,000 new users in December 2020.

The lucky MPWR users will be able to enjoy the Free Friendly Package for 3 consecutive months. Customers only need to pay an administration fee of IDR 1,000 in the first month and top up your credit balance of at least IDR 10,000 in the second and third months to continue to enjoy the free internet package.

MPWR service package

MPWR offers a digital lifestyle experience that suits your preferences. Customers will be able to get thousands of promos from hundreds of favorite lifestyle brands ranging from Fashion, Beauty, Culinary, Music & Movies, Health & Sports, Gaming, and Gadgets.

Users can also choose a simple internet package according to their needs with normal prices and quota promos, including free calls to other MPWR numbers. Here are the options:

Friendly Package with 12 GB quota (10 GB + 2 GB bonus quota) – IDR 50,000
Buddy package with 23 GB quota (18 GB + 5 GB bonus quota) – IDR 75,000
Bestie Package with 38 GB quota (25 GB + 13 GB bonus quota) – IDR 100,000

There is also a package for access to all your favorite applications, namely:

Passion: IDR 4,000 for 1 GB quota
Spirit: IDR 10,000 for a 3 GB quota
Applications include: WhatsApp, YouTube, Spotify, Instagram, Facebook, Gojek, Joox, Grab, Line, Twitter, Facebook Messenger, Snapchat.

Customers can find out the history of daily, weekly quota usage which can be traced back 3 months. So that from there the customer can re-manage usage according to plan and needs.

How to get MPWR

To start a digital lifestyle experience with MPWR, simply download the MPWR application on the Play Store and App Store, then select the internet package and phone number as desired, after that make a payment, the SIM card can be sent to all cities in Indonesia.

MPWR users will receive a SIM card on the same day if they place an order before 12.00. After receiving the SIM card, MPWR users can activate their number by logging in to the MPWR app.

The difference between MPWR and Other Digital Telco Services

If you pay close attention, basically all of these digital telco applications are similar to one another. Namely, the ease of choosing a cellular service package as needed. But Alexander emphasized that this service is different from its kind.

“MPWR is a digital lifestyle telco app. So there is a lifestyle, not only telco products, but also lifestyle offers that empower customers. The offering is curated with self-taught technology (machine learning) according to the customer’s interest,” Alexander told Gizmologi.

He added, there are thousands of offers available from hundreds of lifestyle brands in Indonesia. It collaborates with various brands to provide offers according to user interests. Meanwhile, so that the offer is more targeted, by utilizing technology.

The Indonesian version of this article can be read in Gizmologi.ID