The number of MSMEs (Micro Smal Medium Enterprise) in Indonesia is reported to reach 49 million and predicted to absorb more than 107 million workers. The contribution of this sector to gross domestic product (GDP) has been increasing in the last five years. The Ministry of Cooperatives and Small and Medium Enterprises recorded a surge from 57.84 percent to 60.34 percent in 2016.
The data proves a considerable segment of the SME market. Several large companies are interested to work on this sector through various business solutions, not least with MyBusiness Telkomsel services. For information, earlier in early October ago, Telkomsel has offered similar services. But targeting to the corporate segment or enterprise. Telkomsel’s approach is different.
According to Arief Pradetya, Enterprise Mobile Product Marketing VP of Telkomsel, if the solution for the enterprise is more customized it really matches the needs of each company that is very different each industry. While the solutions for SMEs are more basic that become the main needs of businesspeople who want to further increase productivity with digital services.
Arief pointed out that as SMEs need to improve their business performance, the company is striving to provide complete but affordable solutions in accordance with the needs of SMEs. “The digital solutions in MyBusiness Telkomsel will be the most comprehensive solution for SMEs to maximize their potential and keep SMEs focused on their expertise in creating and marketing products,” he said during a press conference in Jakarta (31/10).
He added that the solution provided can be enjoyed with a minimum amount, paid monthly, and adjusted as needed and operated easily without the need for complicated integration. This means that SMEs who start a business or develop a business does not need to make big investments in front of the technology or IT. As for software or hardware, or the need to do additional recruitment of people for support functions.
Two MyBusiness Telkomsel Services for SMEs
Further explained, this MyBusiness Telkomsel service provides a wide selection of solutions that fall into two broad categories. First, “Start Your Business” which provides an integrated solution for new SMEs who pioneered the business. Second, “Grow Your Business” which provides various solutions for SMEs who want to grow their business.
The “Start Your Business” solution consists of PARTNER, Wireless Broadband, and Business Connect Packages. The PARTNER package itself is available to business owners who provide routine communication allowances to their employees. Where employee numbers and fees are charged to the number of business owners. This package is tailored to the communication needs and internet access of SME employees, and the amount of usage quota can be monitored at any time by the business owner.
Meanwhile, Wireless Broadband service offers a guarantee of prime internet connection for office environment of SME players. While Business Connect provides a fully integrated communication solution, from email to schedule, documents, and collaboration applications to increase productivity.
The second package, the “Grow Your Business” solution provides Telkomsel Office 365, Telkomsel MPOS Solution, Telkomsel Employee Management, Telkomsel Accounting Solution, Telkomsel E-Commerce Solution and Telkomsel E-Health services. Telkomsel Office 365 provides the latest version of Microsoft Office applications, 50 GB email services and 1 Terabyte storage capacity, and video-based collaboration service (Skype for Business).
Then MPOS Solution which is a cashier application to manage transactions via tablet or smartphone. Telkomsel Employee Management makes it easier for SMEs to have an affordable attendance or attendance system through mobile applications, managing employee data records, and calculating and paying employee salaries effectively.
Furthermore, Accounting Solution is a cloud-based accounting solution that enables SMEs to record and manufacture various financial reports. Followed by E-Commerce Solution as a platform that allows SMEs to open an online store with branding effort as desired and direct selling products and services on the same day. Lastly, Telkomsel E-Health is a tailor-made solution for physicians, clinics, or community health centers that enable them to have health management systems such as large hospitals at an affordable cost.
To introduce the various solutions to SMEs, Telkomsel held an exhibition that took place at four points. Namely Hotel Crowne Plaza Bandung (2 November 2017), Hotel Aston Samarinda (8 November 2017), Grand Central Hotel Pekanbaru (16 November 2017), and Novotel Solo Hotel (23 November 2017).