Previously, we cover the presence of Tecno Mobile to the Indonesian market. Now, it is the turn to give space to itel which is also targeting the smartphone market in the country.
Both itel and Tecno are sister cell phone brands that are still under Transsion Holdings. Its older brother, Infinix, has already existed in the smartphone market, which until now has only dared to play in the lower middle class.
itel Targets Entry Level Market
If Infinix is targeting the midrange segment for the lower middle class, then itel will really only enter the entry level segment. At least that’s the information we got on the official ITEL website. It says that itel is an entry-level and reliable brand for everyone.
After years of development, ITEL has expanded its presence in around 50 emerging markets globally. Yes, the three brands of the Transsion portfolio have a similar strategy, namely targeting emerging markets with products for the lower middle class. In contrast to BBK, which has a wider market segment.
Kyle Zhang, Head of Sales Manager for Indonesia, said by launching the brand in global emerging markets more than 10 years ago, ITEL has worked tirelessly to become a trusted name in the world of the mobile market.
“Itel’s dedication and determination to democratize access to technology has created a whole portfolio of handheld devices that are dear and reliable. And now, itel is excited to expand its business and officially enter Indonesia by launching its flagship smartphone series, namely Vision1 Plus 3GB and Vision1, “said Kyle.
ITEL’s first products in Indonesia: Vision1 and Vision1 Plus
As a sign of its presence in Indonesia, itel launched the Vision1 Plus and Vision1 smartphones. The flagship series is the Vision1 Plus which has higher specifications than the Vision1.
Vision1 Plus presents a design with advanced functionality in 3GB RAM and 32GB ROM, by offering a 6.5 ″ HD + IPS Waterdrop Display and a 5000mAh large capacity battery priced at Rp1,199,000. Meanwhile for Vision1 specifications are 6,088 ″ HD + Waterdrop Display and a battery capacity of 4000 mAh, priced at Rp. 999,000.
The advantages of the Vision1 Plus include having a full screen display of 6.5 ”HD + an elegant full screen display with a 20: 9 ratio. Vision1 Plus is equipped with a battery power of up to 5000mAh so that the battery life is longer.
In the camera sector, there is a 13MP rear dual camera and an 8MP front camera just for creating content on social media. Regarding memory space, Vision1 Plus has 3GB of RAM with 32GB of storage media. Entry class mobile standard.
Thanks to its compact unibody structure, the Vision1 Plus is sealed to withstand dust, water and impact. Although we do not get information whether this device is IP68 certified or not.
In addition, the Vision1 Plus is also equipped with a Double S Line design and matte frosted glass (AG) spraying technology. Vision 1 Plus has an elegant shape and a silk-like touch.
Want to try this brand new phone? itel Vision1 Plus and Vision1 are available at Lazada Indonesia.
The Indonesian version of this article can be read in Gizmologi.ID